Mark Bittman on the Colbert Report!

in support of Food Matters: A Guide to Conscious Eating, which is, incidentally, one of my VERY FAVORITE BOOKS RIGHT NOW (I bought a copy at the Museum of Contemporary Art in Chicago during our Christmasy-family-New Years-visit-thing).

if you don't watch any other tv on the internet today, WATCH THIS INTERVIEW.

( how to save the world AND eat tastier food, all in ONE EASY STEP -- without giving up all your steaks and cheeseburgers! )